Overview
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…
Microsoft advertising, The Worst ever
DuckDuckGo uses Microsoft advertising at peril!
Don't bother with Bing ads
Microsoft Advertising - Corruption at the highest level
Avoid! Not Recommended
Misleading and just wants your money, empty promises
Microsoft ads was conceived as Google ads competitor, but ended up poorly
Bing Ads
Great alternative to Google Ads!
Outstanding Advertising Mechanisms from Microsoft Advertising
Bing Ads - Honest Review
Bing Ads: A great compliment to Google Ads for your search marketing campaign.
Sustainable Marketing Program for Businesses
Don't sleep on Microsoft Ads!
Awards
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Reviewer Pros & Cons
Pricing
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
Product Demos
Alexa interaction with Microsoft Cortana Demo
Microsoft Advertising demo
Microsoft Advertising Retail Day, Munich - 29 August 2019
Product Details
- About
- Tech Details
- FAQs
What is Microsoft Advertising?
Microsoft Advertising Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(141)Attribute Ratings
Reviews
(1-22 of 22)DuckDuckGo uses Microsoft advertising at peril!
- They have a person who cannot help you, quickly get back to you.
- In my opinion, their ad platform is the worst in the social media industry.
- They don’t seem to have the ability to distinguish the difference between legitimate and fraudulent accounts.
- Once they mistakenly label an account as fraudulent, they have no way of correcting their mistake.
- Agent availability
- Click Fraud API non-existant (unlike Google)
- Deceptive advertising (Offer $500 on $100 spend is a scam)
- Advertising network is comprised of click fraud sites, and it's the default on MS Ads
Avoid! Not Recommended
- N/A
- Better communication with clients.
- Responding to clients needs.
- Acknowledging when they are in the wrong.
- Importing from Google Ads
- Running basic campaigns
- Fast support
- The service is stuck in a bunch of technical problems that they haven't been able to solve for a long time - for example, the username of an account or to delete an account completely. In Google Ads, it's not a big issue, but here I lost dozens of hours talking with useless support
- Their support reps don't have any power to solve any of the technical problems you may encounter, they just explain to you why you don't need any of the bugged features
- Manager accounts are also implemented terribly creating more mess for their accounts
- The system periodically locks your account/s and asks for verification. Hello "Usage limit exceeded. Try again tomorrow." when you can't access your account for hours
- Microsoft Advertising supports ads, on social sites mostly.
- The tool incorporates campaign management.
- Lastly, Microsoft Advertising supports paid search optimization, for SEO or high ranking.
- Microsoft Advertising speed is low and time consuming.
- Microsoft Advertising is rigid in content import or export.
- The tool is inflexible and hard to configure.
Bing Ads - Honest Review
- Google Integration
- Easy use of the platform
- Reporting
- Customer Support
- Overall Reach
- More competitive with Google
I don't think every client or business is the right fit for Microsoft Advertising.
The people who work on the paid advertising side of things are the only ones who work in it, but the results are shared across the whole organization, where we assess if it's meeting the goal of providing purchases and revenue at a high ROI.
- Easy import from Google Ads, if you do most of your management there.
- Chat support is very responsive, unlike Google Ads where it's mediocre at best.
- The interface has become quite nice recently (although they appear to be directly copying Google Ads, which is fine I suppose).
- I feel like some of the types of campaigns (Shopping, Dynamic) don't seem to work as well on the Bing side.
- The interface is a bit clunky.
- Minor, but having to re-log-in every time you want to look at your accounts is a bit annoying.
If your target demo is a bit younger/more internet capable, it may not be the best fit as Bing Search users tend to be a bit older.
Shady, Second-class Platform
- Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
- Nice reporting tools within the interface, detailed reports can be made fairly easily
- Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
- Quality of traffic is comparatively lower compared to Google Ads, very important to confirm at what networks ads are being served on
- Average CPC can sometimes be higher than on similar ad networks
- Less overall volume and avg lower quality can make it difficult to justify investment
Bing Ads (Microsoft Ads) is Small but Mighty
- More cost-effective inventory than Google Ads.
- Image ad extensions (not available in Google Ads, but very cool & effective feature for our more visually-branded clients).
- LinkedIn audience targeting integrations.
- Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
- We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
- It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
SEM? Don't ignore all the Bing traffic!
- User friendly
- Cheaper than Google
- You can import/update from Google Ads = less work and time!
- I've yet to find an issue, period.
Unacceptable experience, a waste of time and money
- There are no points that Bing does well.
- Ads have not been approved for WEEKS.
- There's no real possibility of fixing things.
- The support personnel keep apologizing, but offer no real support.
What is wrong with these people? Seriously? It takes 2 weeks to approve some ads?
At the same time, I've spent roughly the same amount on FB ads and Google Ads, and generated 300% ROI almost, on both.
Google Ads Import is Da Real MVP in Bing Ads
- Single handedly the best thing about Bing Ads is being able to import your Google Ads account directly into the platform. Without this and Bing Ads highlighting this, they wouldn't have many advertisers.
- Another nice perk of Bing Ads is their free credit when you sign up. Getting a $100 is nice and you don't have to spend $100 to get the $100, they just give it to you right away.
- Very similar to Google Ads, making the learning curve extremely small.
- The UI/UX could use a lot of work. It looks worse than the old Google Ads UI/UX and is a lot slower loading.
- One of the other draw backs of Bing Ads is their limited search inventory, which drives up CPCs, CPAs, etc.
- Most Bing users are an older generation because they use PCs or it's their work computer and these individuals aren't as comfortable / likely to checkout online. As a result, it's hard to drive a lot of conversions because of this adoption curve.
Ding Ding - Bing's Not As Good As Google
- Google Ads integration.
- Free $100 credit to get started.
- Much lower search volume.
- less friendly UI/UX than Google Ads.
- Older, less tech-savvy demographic searching (at least a con for my business).
- Analytics/reporting capabilities (getting metrics on ad campaigns)
- Ad research for creating a tailored campaign to a particular need or segment
- Keyword optimization and adjustments
- Bulk editing campaigns can be time-consuming and frustrating
- Data download/gathering speeds (ie, waiting a long time for a report to load)
- Comparative performance - month over month, year over year - built into the platform as a rudimentary analytics capability
Bing Ads - Small Volumes, Big Results
- Bing tends to have a higher conversion rate than Google, mainly because of the nature of the users on Bing tend to be a bit older
- Bing's universal event tracking, essentially a code that is placed on every page of your site, now allows you to utilise re-marketing lists to its fullest, as well as tracking and displaying your conversion points in the engine
- Bing tends to lag a bit behind Google in terms of rolling out new features
- Search volumes tend to be much smaller than Google's, around 1 /10th of Google's
- Pulling reports for a long time scale, segmented by day is not fully supported, you have to pull the data multiple times with shorter time periods
BingAds is no AdWords, but better than you think.
- BingAds does a good job of matching similar structures and features of the more popular and familiar Google AdWords.
- Bing Ads does a great job of providing integrations with our bid management systems.
- The ability to clone or copy campaigns from AdWords saves time and effort in creating campaigns on the BingAds platform.
- We have had lackluster support from our representatives in the past.
- The lack of volume in the channel can make it difficult to get significantly significant results.
- We have run into issues on bid management by device settings.
I recommend having a presence in BingAds, when it is possible. But not to rely on it for heavy volume.
Bing Ads Review
- Reach - Bing in the UK accounts for 23% of the market
- In some cases, cheaper CPC nad lower CPA with a better ROAS
- How they have made the set up straightforward by mirroring your AdWords account
- Look at areas Google is not covering, Bing has always been 5 years behind AdWords its time to be different
- Bing Analytics - but don't copy Google Analytics, look at areas they are not doing and capitalise on this
- Audience target - As the future is all about targeted ads what is Bing doing on this front?
Bing Ads Adds Up To Online Marketing Success
- The Bing interface is easy to navigate & understand - it is simple, clean & does not have too many confusing 'extras' thrown in.
- The ability to transfer full campaigns from other sources is a welcome & time saving benefit provided by Bing.
- Ad Extensions are very easy to work with within the Bing interface (specifically the location interface) as opposed to some other online advertising services.
- Having to click into the account several levels can be time consuming and confusing when wanting to be at the campaign level in order to see daily budget numbers.
- Importing campaigns over from other online advertising services can cause hiccups within the Bing interface, making the process more time consuming. Having to go back and correct mistakes that did not carry over can be frustrating (location settings, ad urls, campaign names, etc).
Great tool with excellent support from customer service reps!
- The Editor tool is user friendly and allows for mass changes to be made in bulk, which saves a lot of time.
- I like large selection of reports available to us and the many ways to cut and dice the data prior to exporting.
- The alerts that pop up at the top for either program opportunities or errors. These are helpful especially on larger programs.
- It would be great to have more insight into the "bing network search partners". With the majority of search partner traffic coming from there, it would be helpful to understand those partners better.
- I'd like to see more options in updating shared keyword lists in the editor tool. Adding and removing campaigns in this view would be helpful.
BingAds is better, but still can catchup!
- Native ads pilot
- Conversion tracking broke for a week
- Reporting can be easier - would love the Dimensions tab to function like AdWords
- Bing Ads Editor has been better, but can still improve
Bing Ads - a review from a local-centric digital strategist
- Bing Ads is good for buying incremental traffic on top of your existing AdWords campaigns. You can import your campaign from AdWords very easily using a Bing Ads import tool.
- Bing Ads is good for competitive markets where the avg. Cost-Per-Click (CPC) on AdWords is outside of the range you're willing to pay. Bing Ads CPCs are often significantly lower than AdWords.
- Bing Ads allows you to simultaneously place your search ads on Bing and Yahoo at the same time.
- The quality of traffic acquired from Bing Ads generally isn't as good as traffic from AdWords. Metrics like time on site and bounce rate reflect this when analyzing the traffic in Google Analytics. I attribute this to Google having better algorithms to detect click fraud and bots.
- Bing Ads essentially copies AdWords feature for feature, but they roll their features out 3 or 4 months after AdWords has already implemented them. It would be nice to see more innovation from Bing Ads.
- It would be nice to see Bing Ads roll out some new ad extensions and targeting options.
Bing Ads Can Make Sense for Your Brand, But is More Time Consuming
- Bing ads is the only way to reach consumers on the Bing Search Engine.
- Bing is different than Google Search in many ways, so understanding your audience will help you understand if you need to use this platform or not.
- Bing campaigns are typically much less expensive than Google campaigns.
- Bing Ads Editor is not available on Mac, so our agency cannot use the entire functionality.
- The interface in general is not as intuitive or as easy to use as other platforms. It is difficult to analyze data and make changes quickly. Much of the analysis needs to be done through the reporting feature and then the user needs to get in to the UI to make changes based on that data. It would be nice to see all the data in the UI, so that changes can be made right there.
- The platform is slow and often has errors.